What Matters to UsCaring and Sharing, generosity and responsibility, have always been woven into the culture and operations of Epicure. As we grow, we continue to use our abundance to enrich and nourish the communities we touch, leading the way in the Canadian business landscape through our profound commitment to outstanding corporate social responsibility and environmental stewardship. Along with Sylvie's ongoing personal volunteerism and sponsoring support for non-profit health care initiatives in Senegal and Madagascar, Epicure donates over 5% of pre-tax profits to charitable, grass-roots organizations across Canada through the Epicure FoundationT. Epicure also offers a healthy fundraiser product for Consultants to support fundraising efforts in their communities. The Epicure FoundationT is a non-profit charitable organization dedicated to enhancing the lives of Canadians through education and poverty relief, regularly making funding and in-kind donations to more than 50 charities nationwide.We believe that, by assuring adequate physical and economic access to sufficient, safe and nutritious food, all Canadians can enjoy active, healthful lifestyles (see page 13). We offer an award-winning work environment to over 170 talented Home Team members at our production facilities on 80 acres of Vancouver Island agricultural land - home to our Epicure Vineyard, endangered Garry Oak Meadow and nesting bald eagles.Discovering New FlavoursSylvie began her spice blend company with a dream of making it easy for Canadian families to enjoydelicious, nutritious meals at home. Her passion for fostering healthful lifestyles and strong familiesinspires all that Epicure offers. Sylvie continues to explore the world of wonderful flavours, sourcingthe highest-quality, ethically produced ingredients available in today's world market, bringing greatglobal cuisine and new culinary trends home to Canadian tables. Thanks to Sylvie's travels, 2011 is about inspiring the home chef to discover flavour with every meal - especially the fresh, lively foods and cultures of Latin America. You'll find everything you need to make healthy Mexican restaurant favourites at home with ease. Welcome to Epicure If you are just discovering the world of flavours in Epicure's global pantry and easy meal essentials, tryour Top 6 Collection: 6 of our most versatile products with 6 of our favourite recipes (see page 18). If you are interested in joining our Epicure family as a Consultant, turn to page 63 for more information.Epicure is devoted to great food and the best health of Canadians now and into the future. Welcome toEpicure and a world of delicious possibilities with every meal! Find recipes online at www.epicureselections.com 5

6 Find recipes online at www.epicureselections.comQUALITY INGREDIENTSSylvie Rochette created her business with a passion for nourishing her family with good food - allowing only the best ingredients and the simplest, most delicious mealtime solutions at her kitchen table. Now her incredible products are available to home chefs all across Canada, providing easy, healthy, truly good food for their family and friends. Crafted with care, Epicure's herb and spice blends let Canadians enjoy phenomenal flavour without compromising health. Our products contain no trans fats, food dyes, corn syrup solids, little or no added salt, and limited, if any, preservatives. Taste the difference of great health with Epicure! Turkey Enchiladas